Web Design Success Story

The Philadelphia Zoo Earns Encyclopedia Britannica’s “Best of the Web” Award for 2009

From December 2007 through April 2009, I was the primary content creator and editor for the Philadelphia Zoo’s official website. I was responsible for all of the content on the site, which changed quickly and often. Under my management, the Zoo’s website was selected as a recipient of Encyclopedia Britannica’s “Web’s Best Sites” Award for 2009.

During my first year as webmaster for The Philadelphia Zoo, I increased page views by 1.5 million, increased site visitors nearly 10% to more than 1 million annually for the first time, and dropped the bounce rate by nearly 25% to a strong 22.98% site-wide.

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Encyclopaedia Britannica, Philadelphia Zoo, Web's Best Sites Award

About the author

Multimedia Content Specialist Michael Mercadante has more than 20 years of professional experience helping a wide variety of businesses achieve their marketing vision, one project at a time.

This entry was posted by Michael Mercadante on December 25, 2009 at 8:29 AM, and is filed under Website Design. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.